Price it Right or Pay the Price

Overpriced listings don’t just sit longer—they sell for less than if they had been priced correctly from the start.

39% of all listings nationwide had price reductions in 2025. The typical home sold for nearly 4% under asking during peak season—the steepest discount in six years.
Looking at it from slightly different angle, locally, list prices are more stable which reflects our more competitive market. Only 1% of homes sold for less that list, however there is wild variation within the market. Valleyview sold for 4.3% over list. Worthington sold for 1.8% over list and Upper Arlington sold for 1.2% over list. On the other end, Clintonville/Beechwold sold for 2.2% under list.

When a listing sits (33 days average days on market), buyers start to assume something is wrong, even when the only issue is the price. Multiple small reductions signal desperation and train buyers to wait for the next drop. One well-timed strategic correction is almost always more effective.

Pricing correctly from day one isn’t conservative. It’s strategic. ✅

Contact me for a no-obligation evaluation of your home’s value.